StrawberryFrog India wins Titan’s Xylys brand

StrawberryFrog India has won the business for watch brand Xylys after a multi-agency pitch. Xylys, a Swiss-made Indian premium watch, was launched in 2006 in a category dominated by well-known European brands. Titan is looking to redefine this category with Xylys, which is targeted at next generation achievers who look beyond the obvious.

“This is an exciting time for StrawberryFrog to be joining the management team of Titan as they redefine the category,” says Scott Goodson. “This brand is ideal for our movement marketing model of brand building. And we love nothing more than working with challenger brands who want to make waves.”

With Farhan Akhtar as the brand ambassador, Xylys previously focused on the watches’ exquisite design, precision and commitment to aesthetic perfection. Looking for a fresh perspective, Titan has turned to StrawberryFrog unique cultural movement model to help the brand accelerate its trajectory.