Laura van den Boom joins international brand consultancy Greenkern as strategy director

International brand consultancy Greenkern has appointed Laura van den Boom as Strategy Director for its Beijing Office. Van den Boom will work across all the agency’s clients and will be responsible for delivering innovative brand strategies and planning services. She will report directly to Managing Directors Tom van Dillen and Jan Pilhar.

Van den Boom comes from BBDO/Proximity Amsterdam where she worked as Senior Strategy Manager. Prior to that she worked for LBi Lost Boys, Share of Mind and Event Crafter. Van den Boom has a broad experience in launching, building and repositioning brands in European and Asian markets for clients such as Mercedes-Benz, PepsiCo, Mars, Bacardi, Seagram’s and Vodafone.