Liquid Campaign India adds more service in a global rebrand for the international agency group

Serviceplan has taken another important strategic step towards becoming an international agency group.

Europe’s largest owner-managed agency has upped its share in Liquid Campaign to over 50 percent, which means that the offices in Korea, India and Russia will now appear on the market under the Serviceplan umbrella. The plan in the medium term is for each country to have its own House of Communication uniting the three brands Serviceplan, Mediaplus and Plan.Net.

The offices in India (team photo above), Korea, Dubai and Russia, together with the recently opened office in China, will all trade under the name of Serviceplan. With offices in Italy, Austria, Switzerland and Benelux, the Serviceplan Group has already established four Houses of Communication along the same successful lines as their group in Germany, where Houses of Communication already exist in Munich, Hamburg and Berlin. The aim is to extend this three brand strategy to the other countries.

Florian Haller, CEO of the Serviceplan Group said, “Over the past two years we have put in place the structures we need to develop our internationalisation strategy. The time is now ripe to make the name of the strong umbrella brand Serviceplan known to the rest of the world. Our unique structural selling point – classical, digital and media under one roof – has been a worldwide success.”

Serviceplan International is headed up by Markus Noder, its CEO, and Managing Director Christian Barth. They are responsible for the development of the Serviceplan Group abroad as well as the acquisition of international clients. International clients that the Serviceplan Group currently supports include BMW, Lufthansa, FedEx, Western Union, Continental and OSRAM.

Haller added, “The Serviceplan Group lives and breathes internationalisation. Our global partner system, which delivers a high level of commitment and engagement for our clients and a high degree of continuity in personal relationships, is undoubtedly unique within the agency sector.”

Markus Noder, CEO of Serviceplan International, commented, “Our international approach enables us to support clients that have a global reach. Our offices are located in all the market’s major business centres, and this gives us the ability to develop international communication strategies that are designed for the respective markets, as we have access to the appropriate insights in each region.”