Grey Group to launch British Council’s new myClass English learning product in Singapore

Grey Group Singapore has been awarded the contract to launch a new proprietary English language learning product by the British Council. Known as myClass, the new product aims to help youths and adults increase their proficiency in the English language and function more effectively in social settings like the workplace, classrooms and day to day interactions.

Grey will be in charge of developing a master strategy to launch and promote myClass in Singapore. The twelve-month contract will see the agency implementing strategic brand programmes and campaigns for both internal and external communications. Grey will utilise a mix of traditional and digital channels to raise awareness for myClass.

Regina Goh, Director of Marketing and Communications, British Council, said, “myClass combines our core strength in face to face teaching with greater customer flexibility, convenience and choice. The new learning tool allows learners to improve their English language skills on their own terms. We are confident that our partnership with Grey will bring myClass to a wider audience. Grey presented a clever and clear concept that convinced us they understood our brand position and our offering. We are excited to work with them to launch and promote this product in Singapore.”

Grey Group Singapore’s Chief Executive Officer, Subbaraju Alluri, (pictured aboe) said, “We look forward to working with the British Council in this original education tool. This new partnership gives us the opportunity to bring engaging, innovative and interactive ideas into the language education space.”