Leading independent agency network 180 launches new logo and expands in to Shanghai

180 has launched a new logo which will be used across its network of agencies in China, including its latest office in Shanghai which will be officially opened in April 2014.

Led by Mr Stone Lei (Cannes Advertising Festival Jury member and speaker), 180 is a member of thenetworkone in UK and has been previously named by Campaign UK as the top ten best independent agencies in the world.

With a slew of awards to its name (such as winning Effies Gold back to back for two years in a row ROI), 180 is one of the most effective and renowned independent agency networks that is operating in China today.

Boasting a world-class integrated solutions team that is guided by Group Creative Director Cheelip Ong, 180 has been rapidly expanding – hiring the best talents in creative, social media, digital, brand consultancy, technology and strategic planning.  Today, besides having the best minds in China, 180 has also attracted a diverse team of international talents from Singapore, Malaysia, Indonesia, Taiwan, Hong Kong and Europe.

Well-known for its creative methodology of S.E.E.T (Storytelling, Engagement, Entertainment, Topicality) which has been featured in Cannes Advertising Festival, 180 has created many buzz-worthy integrated campaigns for its clients. One example is its November 11’s campaign for e-Commerce giant JD.Com which has been named as the Top Ten Most Successful Integrated Social Campaigns in China in 2013.

With a new logo and a new office in Shanghai, 180 is certainly set for greater accomplishments to come in 2014. As Cheelip Ong puts it, “We have many exciting things lined up in the pipeline. So watch this space for more news. In the upcoming  months.”