It’s a big deal to casual chat in this new film via Leagas Delaney Shanghai for QQ Chat

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QQ pic1.jpgQQ Chat has collaborated with Leagas Delaney Shanghai for its latest brand film to celebrate the art of casual chat.

For millions of people around the world the casual chat seems like nothing, an every day thing. But QQ Chat wanted people to know “It’s a big deal.” Casual chat is a way we navigate our world and meet new and interesting characters around us.

QQ pic3.jpgIt’s easy to take it for granted, but we owe all our relationships and friendships to the art of casual chat–whether it’s face to face, via mobile or on the PC. So far the film has been viewed more than 24 million times in China. QQ Chat is the largest instant messenger service in China with over 780 million monthly users.

Credits – Creative Directors: Kevin Lee, Adams Fan. Art Dirctos: Ken Wong, Zhanlei, Kevin Lee. Coywriters: Ryan Falch, Adams Fan, Strong Zhu, Borong Liu. Typographers: Kevin Lee, Zhanglei. Agenc y Producer: Alicia Zhao. Production House: A New Life Firm. Film Director: Sottisiri Mongkolsiri, Dome. Production House Producers: Megan YuHsin Chen, Lian Zhi Peng, Nutthiya Noomrukkyam. Post Production: Bottles. Editor: Paveena Thongprasong, Kade. DOP/Camera Man: Pirachat Puttisaengpakdee, Joke. Account Servicing: Edward Dai, Cotton Li.