Telekom Malaysia’s education arms selects Lowe Malaysia as strategic brand building partner

Lowe Malaysia has been selected as the strategic brand building partner and marketer for Telekom Malaysia Berhad’s education arms, Multimedia University (MMU) and Multimedia College (MMC). Lowe’s duties, which cover all education brand portfolios of MMU and MMC, start with immediate effect.

The achievement follows Lowe’s recent appointment as the lead agency for TM’s consumer and SME market segments.

Commenting on the win, Mazuin Zin, Managing Director, Lowe Malaysia (pictured) said, “How often do we get a chance to be part of something that is so transformational in nature? MMU and MMC have been discreetly transforming the tertiary education sector for the longest time, touching our lives with their innovations. We at Lowe are extremely proud to be part of this journey.”

Rupen Desai, Regional President, Lowe Asia Pacific added. “This win certainly reaffirms Lowe Malaysia’s ability to deliver for clients across multiple business categories. It is an honour to continue winning business with TM, the nation’s leading integrated telecommunications service provider.”

TM has established MMU and MMC to capitalise on and fortify Malaysia’s standing in the growing global ICT sector through education, and help position the country as an ongoing innovation hub for technology, creativity and communications in the region.