Longhand Awards: The resurrection of long copy
The Longhand Awards 3.0, as the name suggests is an award show that recognizes, promotes and awards the best in long copy advertising.
Bodhisatwa Dasgupta, a Creative Director at Grey Delhi, started the awards in 2012. And apart from copywriting stalwarts like Neil French and Indra Sinha judging it, he had Sir Martin Sorrell and Tham Khai Meng endorsing it as well.
Unlike most other award shows, the Longhand Awards don’t charge an entry fee. What does that mean? That means that everybody can participate, regardless of how much their agency award budget is.
This year Longhand has gone a step further and roped in clients as well. There’s National Geographic, Concern India and Zee Media. So entrants will try their hands at an existing live brief. The winning ads on each brief (Gold & Silver) will be published by the client in a leading daily.
Judging this year are (pictured above) Mohammed Khan (Jury President), Chris dRozario (Jury President), Rory Sutherland (Ogilvy UK), Prathap Suthan (Bang in the Middle), Alok Nanda (Alok Nanda & Company), Deepak Joshi (The Thinking Machine), Josy Paul (BBDO), and Neil French.
Longhand isn’t like other awards. There are no fancy galas, no rain dances, no expensive ceremony. No free-flowing booze either. What there is however is probably the finest mix of judges you’ll ever find for a long-copy show.
