180 China establishes RITMOT as the consolidated brand for its digital business

180 China, the independent creative company in China, recently announced that it would consolidate its digital business units and establish RITMOT as the new brand for its digital business.  RITMOT will be the brand that represents higher quality servicesfor customers in the digital realm. 

RITMOT’s headquarter is located in Shanghai. With its ability to engage in digital creativity, social marketing, digital media planning, and digital media procurement, RITMOT is in a unique position to offer comprehensive digital services. Additionally, through the collective collaboration of its teams in both Beijing and Dalian, RITMOT will be able to perform even more professional digital services to the blue-chip customers in China. 

Stone Lei, President, 180China explains: “In the digital age, when a brand is communicating with consumers, one needs to keep in mind that they not only play the role of consumers, they are also users of the Internet, fans of a particular web account, participants in various interactive activities, medium through which reputations are spread, etc.  Through the interactive and participative characteristic of the digital web, consumers are reinventing themselves as people with multiple identities as they engage in the interactive relationships and activities.”

To know how to communicate and interact with consumers and users through the use of digital communication and marketing, RITMOT suggests that one must understand the “Digital Insight” of each user, and that Big Idea must be able to accommodate each user’s habit and behavior in the digital realm in a more efficient manner.  Additionally, through digital interaction, Big Ideas can ensure the full participation of each user.  

“By using the most advanced digital application technology and through on-line media platform that effectively reaches the users, RITMOT helps brand customers to encourage user participation, track usage experience of each user, collect user data, and calculate the number royal users.  And by mining and analyzing all the user data collected, RITMOT is able to help each brand customer to optimize its communication efforts in its subsequent marketing campaign.  Needless to say, this D+B strategic model is the core value of RITMOT when it plans digital marketing and communication capabilities for its brand customers.” said Lei (pictured).

“When 180China designed the marketing effort for JD.com as something that is filled with buzz and suspense, it was a tremendous success that resonated with many in the Shanghai area.  Due to the creative execution, which surpassed conventional advertising thinking, many brand customers now look at the “independent advertising agency” model with a fresh pair of eyes.” 

“RITMOT has inherited this “creativity driven” model from our 180China agency.  Moreover, it will continue to maintain its creative influence in the digital realm, and by adhering to the “reversed thinking and subverting the orthodox” principle, it will keep creating influential effects for its brand customers.” said Lei.