Arcade Jakarta picks up further Unilever business in Indonesia with Bango Soy Sauce win

Arcade Indonesia has landed Unilever’s Bango soy sauce business following a four-way pitch.

Few meals in Indonesia are complete without the addition of kecap manis or sweet soy sauce. And Bango, founded in 1928 is by far the market leader. The ubiquitous, colourful bottles of the sauce line the many bakso and fried rice carts being pushed along city streets, stand neatly arrayed on restaurant tables and sit proudly amid cooking implements in kitchens throughout the country.

Arcade will handle all Digital & Social Media assets for this iconic Indonesian soy sauce brand and will play an integral part in promoting the biggest, authentic, culinary food event of the year in Indonesia, the upcoming Festival Jajanan Bango in 4 major cities, across all corners of the country.

Arcade’s win of the coveted Bango business underlines Unilever’s belief in the brand’s potential. The product is now distributed around the country and is now pushing into export markets, especially where there is an Indonesian community.

Adeline-Ausy Setiawan, Media Director Unilever Indonesia and SEAA said: “We chose Arcade to handle Bango based on the obvious passion and insightful approach they displayed. It is energizing to work with an agency who put in the extra-miles and effort to make a difference. Now Unilever looks forward to work intensely with Arcade to land new ground breaking work for Bango in the digital space”.

Since opening shop only a few month’s ago Arcade has been appointed by Unilever to handle five of its major power brands. The Bango win adds a sixth.

Dewi Theo, General Manager of Arcade (pictured above) adds: “It’s a great honour to be involved with such a culturally significant Indonesian brand. And a huge opportunity for us to partner with Unilever and create iconic work that we can wholeheartedly take pride in as well”.