Peter Shen joins Cheil OpenTide Beijing as CCO

Cheil OpenTide Beijing has appointed Peter Shen as its new Chief Creative Officer.

Having led Isobar China as its Chief Creative Officer since 2004, Shen has been recognized as one of the few creative minds who have built up a solid career across multi-discipline channels. He is known for his unique creative perspectives. He has done award winning work for Coca-Cola, Anheuser-Busch InBev, Moet Hennessy, Nissan, Philips and Procter & Gamble.

“This is an exciting time for us, bringing such a top digital creative talent CCO like Peter on board to grow our company to the next level of digital marketing innovation, combining with our digital and mobile technology.” commented Dr. Brian Yongsik Nam, CEO of Cheil OpenTide, “Based on new IOT environment, it would be a validation of our position as the premier provider of a true localized and EFDM (end to end fully digitalized marketing) transformation services in China, after Peter joins us.”

According to Shen, “It is quite unpredictable how fast the digital platforms and tools approach their evolution and sophistication. By keeping up with the latest ideas and technology, digital creative power could provide clients with maximized branding and outcomes. I am excited to be joining the Cheil OpenTide team. They have the best team of people, the most practical strategies and perspectives, the most fully digitalized marketing resource module, and the banking resources of the Samsung Group, I’m very optimistic about creating a new creative direction with a future vision.”