The Thinking Machine Jakarta picks up Kis Mint

Global food giant, PT Mayora Indah, has appointed The Thinking Machine Jakarta to create a strong digital presence for their market-leader mint candy brand, Kis Mint in Indonesia. The account was won in a business pitch against some of the leading network agencies in Jakarta.

The Thinking Machine is mandated to enhance the digital experience and social media presence of Kis Mint in an attempt to aggressively drive sales while creating unforgettable experiences for the youth consumer. On-ground activations and non-traditional media would also be used to direct traffic to a digital interface.

“We’ve always believed in staying ahead of the curve by anticipating what the youth of Indonesia wants and catering to them with an un-match brand experience, both on-line and on-ground,” said Ronald Atmadja, Marketing Manager, Mayora. “The Thinking Machine has a pulse on consumer insights and their online behavioral patterns, they exhibited sound digital thinking. Their passion to experiment was evident in the exciting strategic and creative ideas they presented. We’re happy to partner with The Thinking Machine and look forward to a rewarding association.”

According to Roop Mukhopadhyay, Director, The Thinking Machine, “We are delighted that Mayora is partnering with a very young agency like us. Surely motivates us to reach for the skies. What’s even better is that the client encourages radical thinking. At the onset, we knew that the only way to go was to challenge ourselves to create a solid digital platform for Kis mint that will engage the youth in new meaningful ways. While we strive to ensure that Kis mints get the impetus Mayora has planned for, we’re delighted to work with a client who goads their agency.”