ComZone Cambodia produces dramatic wrecking ball TVC to highlight Camel Cement’s strength
ComZone Phnom Penh has produced Camel Cement’s new thematic TVC campaign for the Chip Mong Group. To reinforce Camel Cement’s market leadership position in Cambodia, ComZone’s creative teams conceived the “wrecking ball” theme to highlight that even a wrecking ball cannot break the superior strength and high quality of Camel Cement.
Along with the dramatic visuals, ComZone employed Camel’s new unique selling proposition as well as its tagline to represent the brand: “Camel Cement, Quality Strength – Lasts Forever.”
“We are undoubtedly quite pleased to work with the Chip Mong Group’s leading cement brand in Cambodia and that our creative talents and ideas were rewarded by Camel Cement,” said So Lundy, CEO/Executive Creative Director of ComZone.
