MEC Asia Pacific strengthens analytics, data and technology with the hire of Jonathan Edwards

MEC Singapore has appointed Jonathan Edwards in a newly created role of Regional Director, Analytics, Data and Technology Lead, Asia Pacific. .

Edwards will lead the agency’s growth in data and technology and be responsible for the advancement of analytics solutions for MEC’s clients in the region.

Speaking on his appointment, Stephen Li, CEO for MEC APAC said, “I’m thrilled to add such a strong leader to our client centric Global Solutions team. Data, analytics and how we translate the insights are key to the way we create consumer experiences for brands. Jonathan brings a wealth of experience and knowledge which I’m confident will not only drive MEC forward, but also enable us to deliver on our ambition to be our clients’ most valued business partner. We have a focus on creating an industry-leading offer to ensure that our clients’ businesses thrive.”

Jonathan will be tasked with managing and developing the analytics, data and technology function in MEC’s APAC regional client management division, Global Solutions; supporting the client teams through the integration of client and agency data  in order to develop actionable solutions.  He’ll also drive the agency’s development in new technology areas and promote the use of open source platforms. He will also work with Raj Gupta, Chief Strategy Officer for MEC APAC to grow the practice across markets.