The power of love goes viral for Y&R Thailand
‘The Power of Love’ for telco dtac has gone viral with over 8 million views in a week. Produced by Y&R Thailand, the 2-minute short has tugged heartstrings the world over with its essential message that technology can never replace love.
The ad has also proved the power of good content.
Having gone live late in June 2014, its humorous start and touching ending has had people liking and sharing on social media the world over. On YouTube, its primary version in Thai with English subtitles, has exceeded 7 million views; with over 70,000 views in Spanish, 30,000 in Norwegian and 20,000 in Chinese; while the Chinese version on Youku has exceeded 1 million.
Credits – Chief Creative Officer: Trong Tantivejakul. Art Direction: Panumas Tasila. Art Directors: Trong Tantivejakul, Kumphol Witpiboolrut. Copywriters: Trong Tantivejakul, Kumphol Witpiboolrut. Account Manager: Jindarat Udomthanapat. Production Company: Sunshine-etc. Producer: Khanuengnit Wichitsakonkit. Director: Kumphol Witpiboolrut. Director of Photography: Prapope Duangpikool. Lighting Direction: Udom Pinthong. Cameraman: Prapope Duangpikool. Cameraman#2: Akkarapong Kusakul. Editing: Manop Boonwipas. Music: Cine Digital Sound Studio. Sound Design: Terdsak Janpan. Post Production: Posters Co. Animation: Anto Co.