Foremost and Brilliant & Million Thailand introduce a prize winning golden claw crane

Foremost Thailand, affiliated corporation of Friesland Campina via Brilliant & Million Bangkok, have surprised consumers by placing a unique claw crane machine in the center of a well-known shopping mall in Bangkok.

Consumers were asked to participate by using the claw machine to grab milk bricks instead of the regular doll. Prizes were hidden in the milk bricks and consumers had no idea what would be inside them –  a Chinese plum, paper star and paper bird, which represent heartwarming losing in Thai culture. Some consumers also won movie tickets.

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