DDB Mudra West takes over the front page of the Times of India for a teaser campaign for Infibeam
DDB Mudra West India has today released a prominent and attention grabbing teaser using the Times of India newspaper’s front page.
The masthead of India’s national paper features the name of the new offering from Infibeam, a new product in the online world that is, reportedly, set to revolutionise the way online works.
Not in recent past has Times of India changed their masthead and has featured a full front page news exclusively created for a brand launch. The front page also featured stories that also used the “OOO” teaser, with relevant articles that point to how people, specifically entrepreneurs, can make the most of online.
Additionally, Infibeam is running a contest online (through its Twitter handle), where people can ‘guess’ what the new launch is for for a chance tol win an iPhone 6 through a lucky draw.
Rajiv Sabnis, Executive Director, DDB Mudra Group and President, DDB Mudra West said: “The page takeover of Times of India is a teaser that creates hype about something mega about to be unveiled, and a perfect example of disruption. Infibeam wants the reveal and the launch to be a bigger story, but the teaser is sure to be talked about, considering its scale.
“Creating palpable excitement before a ‘history-in-the-making’ launch is the best way to start an infectious conversation. DDB believes that it is the most influential communications company in the world. We do this by changing behaviour through content that creates conversations. The Infibeam.com new brand launch is about changing online behaviour in the future. The Infibeam.com teaser in TOI is just the beginning.”
Agency credits
Business Head: Ronak Shah
Creative Team : Sharat Kuttikat, Jayesh Vaghela, Mehul Zolapura, Broti Roychowdhury, Dipan Patel, Swathy Sreekumar
Account Management Team : Vikrant Jain, Shishir Shah, Revathy Sukumaran
Account Planning: Shekhar Pandey, Vinayak Dubey
Team Infibeam includes:
Founder and CEO: Vishal Mehta
Head – digital marketing: Advit Sahdev