ABICI bikes give you choices
December 16 2014, 1:09 pm | | No Comments
Biking is taking off among Chinese hipsters and expatriates in China in a big way. Apart from the fixed-gear trend, there is also a growing appreciation for luxury custom-made bicycles.
Civilization Shanghai created this spot for ABICI, a brand of handcrafted two-wheelers designed and produced in Viadana, Italy.
Credits
Brand: ABICI
Client: Yun-Kai He
Campaign: “Choices”
Agency: CIVILIZATION Shanghai
Creative Director: Andrew Lok / Alex Xie
Writer / Art Director: Andrew Lok / Miya Wang
Director: Andrew Lok
Cinematographer: Andrew Lok / Tony Lee
Producer: Ivy Yang
Editor: Miya Wang