Dentsu Utama receives appreciation from Salvation Army Malaysia for past campaigns

Dentsu Utama in Malaysia recently executed on a few public service campaigns for The Salvation Army Malaysia, including the ‘Old and New Book’ print campaign. The campaign garnered thirteen awards at the recent Kancil Awards in Malaysia and has now received an appreciation plaque of honour from the Salvation Army.

Major Tan Guat Hai, together with his team member, Kelsey Kuek, paid a visit to Dentsu Utama, to present the appreciation plaque to Chow Kok Keong, Executive Creative Director of Dentsu Utama.

“We thank Dentsu Utama for its contribution of time and effort in producing such stunning work in a short period of time,” said Major Tan Guat Hai, Team Leader, Salvation Army Malaysia.

Dentsu Utama used the insight that in the eyes of an underprivileged, an old book can look new to them. The final visuals show city folks passing old books to the underprivileged, and it appears to be a new book when the underprivileged receives it.

In just 3 months after the campaign was launched, the organization saw a significant increase in book donation, thousands of underprivileged children and adults benefited from.

“We believe in creativity that creates impact in our society. The team at Dentsu Utama has executed on many pro-bono services for organizations in Malaysia. However the work done for Salvation Army is a step towards demonstrating positive change for our country. Our heartfelt appreciation to Major Tan and his team for this recognition. We are humbled by and thankful for it,” said Omar Shaari, Chief Executive Officer of Dentsu Utama.

Other local pro-bono campaigns led by Dentsu Utama include Cyberbullying campaign for Voice of the Children, Human Rights campaign for International Society of Human Rights as well as a stroke awareness campaign for NASAM.

Team Credits:

Agency: Dentsu Utama, Malaysia