Tokio Marine is ready for what’s next in regional campaign via Havas Worldwide Singapore

Tokio Marine, a leading insurance-related services provider in Asia, is launching a full company rebranding that includes the unification of Tokio Marine Life and Non-Life marketing efforts as well as its first ever regional campaign developed by Havas Worldwide Singapore.

Tokio Marine aims to enable progress for people and for businesses in Asia, offering support through its range of products and services. Or as the new campaign positions itself, to help people be ‘Ready for what’s next’.

The brand strategy, look and feel have been defined by The Brand Union, while the integrated regional campaign has been developed by Havas Worldwide Singapore.

“This is a big moment in time for the Tokio Marine brand and businesses in Asia. We needed to ‘Get Ready for What’s Next’, and Havas Worldwide has been a great partner to us in delivering this breakthrough integrated campaign,” said Arthur Lee, Regional Chief Executive, Tokio Marine Asia.

“Kudos to Tokio Marine for undertaking such a comprehensive repositioning of the Tokio Marine Insurance Group across the region. We’re thrilled to have been part of the ride in creating Tokio Marine’s first ever regional brand campaign,” said Dan Gibson, Group Managing Director, Havas Creative Group.

The campaign is expected to launch early March in Singapore and Malaysia with print, outdoor, TVC and digital, and in early May in Thailand and Indonesia.

Credits:

Account Director: Antoine de La Seigliere