Wohlstand Cheah joins Vizeum as mobile director

Vizeum has appointed its first Mobile Director for Asia Pacific, Wohlstand Cheah, who will be based in Singapore. Cheah (pictured left), who joins from Millennial Media, will build Vizeum’s mobile capabilities across the region and work with clients to develop mobile solutions that drive business value.

“Wohlstand’s appointment will accelerate Vizeum’s focus on mobile. Having this specialist skillset fully integrated into our strategic planning teams will help clients leverage the spectrum of opportunities mobile marketing offers.” Duncan Pointer, MD CEO Vizeum Asia Pacific said.

Cheah has over eight years’ experience having started his career at Mediacorp before moving to Interactive Hub, and then on to Nokia as Regional Sales Manager for Asia Pacific. In 2012, he moved to Millennial Media and was instrumental in building the business there.

“Vizeum’s ambition and its vision for mobile is what sets it apart from its competitors. I’m excited to join the team and to work across the region delivering mobile first solutions for our clients, and for Vizeum.” said Cheah.