TBWA Hong Kong exposes the hidden stigmas of people living with aids in a social experiment
March 30 2015, 10:20 am | | No Comments
TBWA Hong Kong client CSR had an online video published on social media showcasing the shocking findings of a social experiment conducted in November last year exposing the hidden stigmas people living with HIV in Hong Kong face everyday. They used a very typical purchasing behaviour – the love of freebies – to make Hong Kongers aware of these stigmas.