Cannes Contenders: GPY&R, Brisbane
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges. There’s the top prospects from one of Australia’s best…
GPY&R Brisbane
When you live in Queensland, it can feel like every month brings a new disaster. Floods, wild storms, hail, bushfires – Mother Nature really lets us have it on a regular basis. So GPY&R Brisbane created the 2015 Survival Calendar for Suncorp Insurance customers. Every page included an accessory for a seasonal weather event, including rope to secure a tarp to the roof, tape to reinforce windows during a hailstorm, a space blanket to treat exposure, a waterproof sleeve for important documents, even an emergency flashlight could be popped out from one of the calendar spreads. The calendar provided a whole year’s worth of tools, to help protect our customers 365 days a year.
GPY&R Brisbane
Powerball is Australia’s richest lottery. In the lead up to Thursday’s big draw, GPY&R Brisbane wanted to remind Australians how winning could change their lives. So GPY&R Brisbane floated giant helium balloons above luxury yachts at the Gold Coast’s busy restaurant and marina strip. The eye-catching display was supported by print, outdoor and social media.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.