Unilever’s Knorr lunch boxes tell the tale of the flavour of home in new work via Choojai Bangkok
July 15 2015, 9:46 am | | 1 Comment
Thailand boutique agency Choojai has created an emotional web film for Unilever Knorr that tells of the “Flavour of Home”. The premise behind the film is “Can our mothers take care of us for the rest of our lives?”
The answer is, yes, it’s possible. Mothers always think ahead, even if they are no longer with us. In Thailand cooking is the sign of showing how much you care for your loved ones. Mothers send out their home cooked food to their children to surprise them. They also send their love and care, through their recipes. In this web film the lunch box prepared this time contains more than just food.
Credits – Creative Director: Kitty Chaiyaporn. Director : BAZ Nattawut Poonpiriya. Production House : Super Uber Film.
1 Comment
Excellent work with perfect balance between emotional storytelling and weaves the product in very naturally.