One man’s trash is another man’s treasure in print campaign for 5giay.vn via Lowe Vietnam
5giay.vn is the Vietnamese version of eBay and the leading online classified website in the country. It advertises products and services ranging from mainstream and cheap to the rare and expensive.
5giay.vn means “5 seconds” which refers to how effective and fast this website can sell almost anything. You can have an opportunity to find an interested buyer for almost anything you want to sell. Thus someone’s “trash” can turn into another’s “treasure” in this print campaign via Lowe Vietnam.
Credits – Executive Creative Director: Carlos Camacho. Creative Director: Kumkum Fernando. Copywriters: Carlos Camacho, Maryzyle Galinato, Binh Vu, Phuong Anh Tram. Art Directors: Kumkum Fernando, Uy Le, Nisal Attenayake. Account Director: Anh Vo. Photographer: Andy Lam
Typographers: Uy Le, Tan Pan.