Michael Yuen signs on with Cheil Shanghai as Executive Creative Director

Michael Yuen has joined Cheil Shanghai as Executive Creative Director to lead the network’s creative capabilities and to service the agency’s growing list of multi-national and local clients.

Prior to joining Cheil Shanghai, Yuen (left) was Executive Creative Director at Leo Burnett Beijing. He has also worked at Ogilvy & Mather Shanghai, Grey Worldwide and DMB&B. His award winning portfolio includes campaigns done for BMW China, Skoda, Samsung, Hang Seng Bank, CMCC, Proctor & Gamble, Dragon Air and others.  His most recent accomplishments are seeing through the successful 3 year cooperation with BMW China and winning the accounts for Yili Milk and China Mobile accounts.

Yuen’s work over the past years has been recognized at global advertising festivals such as New York Festivals and also locally at the Longxi Awards.

“We couldn’t be happier to have Michael join our team in Shanghai. His creative experience and track record in understanding clients and agencies has proven to be fruitful having won the trust of many MNC clients such as BMW China, P&G and many others. Attitude wise, he is young and ambitious and always ready to face big challenges” says Bernard Wong, Managing Director, Cheil Shanghai.

Yuen will report to Wong. He will also work alongside CiaCia Hu, Creative Partner at Cheil PengTai Shanghai on IMC projects.