Leo Burnett Singapore wins Tigerair social media

Leo Burnett Singapore has been appointed to handle Tigerair’s social media business following a RFP exercise. The appointment will see Leo Burnett manage Tigerair’s integrated social media channels which include Facebook, Twitter and Instagram across Singapore, The Philippines, Hong Kong and Indonesia.

Chris Chiu, CEO of Leo Burnett (pictured) said, “We are happy to be working with the Tigerair team. We were able to distil their brand in a honest way and showed how we could maximize Tigerair’s social presence to the next level. Rebecca Ang, General Manager of Leo Burnett who led the pitch also added “We are thrilled to be partnering Tigerair! We are ready to embark the Tigerair journey and continue to build the brand in this socially connected world across the region.”

Speaking about the appointment, Teh Yik Chuan, Director of Sales & Marketing of Tigerair said,

“Leo Burnett has impressed us with their out of the box thinking and understanding of our brand. The chemistry from both teams are strong and we’re looking forward to collaborative work.”

Tigerair is a subsidiary of Singapore Airlines Limited and is listed on the SGX Mainboard.

Established in 2004, Tigerair is a leading Singapore-based no-frills airline that offers affordable

travel options and a seamless customer experience. With a fleet of Airbus A320-family aircraft,

Tigerair operates flights to 39 destinations across Asia such as Singapore, Bangladesh, Greater

China, India, Indonesia, Malaysia, Maldives, Myanmar, Philippines, Taiwan, Thailand, and Vietnam.