INNORED Korea makes a difference in cooking with the ChungJungOne “know-how kit”
The food brand ChungJungOne which has been loved for a long time due to its great taste and quality in Korea has started to consider ways to get closer to its customers with special cooking experiences that go beyond its products.
INNORED Korea came up with the idea to make cooking fun and easy with ChungJungOne’s “Know-how Kit” which anyone can use efficiently. They observed how customers prepared ingredients and how they completed dishes, then they came up with some know-how tips that could help when they cook.
The kit consists of 6 items which combine with ChungJungOne products with simple operation and these items turn the products into great cooking tools useful for cooking from preparing ingredients and plating to enjoying cooking.
[No.1 GROW TUB] A tiny garden where people can farm green onions and herbs aqua culturally
[No.2 SPEAKER CAP] Speaker cap can be used as a smartphone speaker or holder
[No.3 CHOPPER CAP] Chopping cap that enables people to chop difficult to cut vegetables
[No.4 SPAGHETTI MEASURE] Storage container that both stores noodles and measures portions
[No.5 GRATER CAP] Cheese grater that grinds cheese easily and stores them
[No.6 SAUCE PLATING TOOL] Sauce plating tool controls the portion of ketchup at diverse thicknesses.
This campaign video has been gaining great reviews on YouTube and Facebook. It has been catching the attention of those who are interested in cooking but have a hard time cooking especially those who live alone and newly married wives. It has been independently shared rapidly through extensive online event participation.
ChungJungOne “Know-how Kit” is getting ready to be released next year and is highly anticipated by customers. Customers will be able to not only use original products but will also continue to experience fun and easy cooking using the “Know-how Kit”.