Michael Xia returns to Y&R Guangzhou as chief executive officer and Luis da Rosa named general manager of Y&R Beijing

Michael Xia has returned to Y&R as Chief Executive Officer Y&R Guangzhou, and Luis da Rosa has been appointed as General Manager Y&R Beijing.

Renowned industry veteran Xia (pictured) returns to the role of Chief Executive Officer Y&R Guangzhou, having spent over a year running his own consultancy. Well known in China’s advertising scene, Xia started with Y&R Guangzhou in 2004 as General Manager, before being promoted to CEO in 2009, leading Y&R to attract big-name clients including Changhong, China Southern Airlines, Midea, Guang Fa Bank, Arawana. Guiyang IFC, Ping An and Scotts Miracle-Gro.

“Y&R Guangzhou is renowned as one of Southern China’s strongest agencies, having built its reputation on great work for numerous major brands. It’s good to be back at the agency I’ve called home for over a decade and we look forward to continued success,” commented Xia.

Y&R Asia President Matthew Godfrey added, “We’re delighted to be welcoming Michael Xia back to lead Y&R Guangzhou. His experience and achievements make him one of the most successful and knowledgeable advertising practitioners in Southern China. Luis da Rosa’s new appointment is in recognition of his great contribution in Guangzhou, and he is already replicating that success at Y&R Beijing with the win of dangdang.com.”

Da Rosa joined Y&R in 2013 as the General Manager of Y&R Guangzhou, prior to that he was Director of the Brand Communications Department at sporting goods giant Li Ning. He has been in brand marketing for over 22 years, in China for a decade, and before that with multinational agencies in his native Hong Kong.