BBDO Pakistan’s ‘The World’s First Billbed’ wins 2 Bronze statues at London International Awards

BBDO Pakistan has won 2 London International Bronze awards and been recognised as a Finalist for Moltyfoam’s “The World’s First BillBed”.

A billboard designed from the product itself. By day the BillBeds advertised the brand, and by night – with a simple flick – they transformed into comfortable beds. The weatherproof BillBeds were placed in over 150 locations in 9 major cities across Pakistan, at locations known would benefit homeless labourers the most.