Lachlan Kean and Nisa Seah join RadiumOne SEA team as business development managers

Marketing technology company RadiumOne has kicked off 2016 with two new hires for its Southeast Asia team, appointing Lachlan Kean and Nisa Seah (pictured left) as Business Development Managers.

Having entered the Southeast Asia market less than six months ago, RadiumOne has quickly grown its presence in the region, now working closely with leading media agency groups and servicing over 20 blue chip brands.

Charlie Baillie, RadiumOne Regional Director for Southeast Asia, said the new hires bring a wealth of mobile and digital media experience, coupled with extensive knowledge of the SEA region. “We were particularly impressed with both Nisa and Lachlan’s first class mobile expertise and genuine understanding of the real business challenges advertisers are facing in Southeast Asia.

“The traction we’ve achieved to date in unlocking the value of the sharing economy for brands has exceeded all expectations. In 2016, we will further focus on connecting brands investments into earned and owned channels with paid media effectiveness. Our newly expanded team means we can more rapidly and extensively harness the power of programmatic media and sharing data, to effectively connect with audiences in real time,” said Baillie.

Kean, Business Development Manager joins RadiumOne from premium mobile media and solutions company Big Mobile, Singapore, where he was most recently Regional Sales Manager overseeing their sales, creative and technology teams. Kean was also responsible for Big Mobile’s media agency partnerships and new business development across the SEA region. Prior to Big Mobile he spent two years at Shopper Conversion Specialist agency, Barrows. Kean has been in Singapore since early 2012.  Before moving to Asia, Kean’s industry experience also saw him gain valuable media buying and planning experience during his time at Mediacom in Sydney.

Seah, Business Development Manager joins RadiumOne from digital sports content and media group, Perform, where she headed up advertising sales for Singapore, Malaysia, Thailand and Hong Kong. Seah’s impressive career experience includes brand side marketing, advertising sales and media operations capabilities. Prior to Perform, she led business development and key accounts for digital marketing platform Komli Media, she also spent time as Product Marketing Manager for SingTel and ran digital brand advertising sales programs for InMobi.

Both Kean and Seah will be responsible for building partnerships with media agencies, rights holders and brands, ensuring advertisers realise maximum value from the RadiumOne platform.