MullenLowe Group launches new global identity; Lowe Profero rebrands to MullenLowe Profero

January 25 2016, 7:22 am | BY Lynchy | No Comments

Mullenlowe_Lockup_K_Profero.jpgAs of today, Lowe agencies across 90 offices in over 65 markets will be rebranded as MullenLowe.

The global rebranding of MullenLowe Group follows the merger of IPG agencies Mullen in the U.S. with global creative network Lowe and Partners in May last year. 

Mullen has won numerous accolades including AdAge’s Agency A-list, Creativity magazine’s Creative Innovators of the Year as well as scooping the North American Effie Grand Prix 2015 for its American Greetings work.

Both agencies have a proud legacy as independent agencies that have built a fully

integrated offering including the provision of media buying services.

Says Alex Leikikh, global CEO of MullenLowe Group: “The creation of MullenLowe Group has given us the opportunity to create a whole new type of global communications network. A network not defined by silos. A network with integrated communications planning built into the model. A network where we bring together the best cross section of our talent across all disciplines to work on client business challenges and drive more creativity.”