Samantha Strauss joins McCann Worldgroup Asia in Regional Director of Communications position

Samantha Strauss has joined McCann Worldgroup Asia as Regional Director of Communications. She moves from BBDO Asia, where she has spent the past three-and-a-half years overseeing their PR and communications. She led the PR for the agency’s ground-breaking ‘World Under Water’ campaign in 2014, which “took over social media” (according to CNN) and resulted in a partnership with the UNEP.

Prior to BBDO, Strauss held various event production and management positions with Haymarket offices in London, Singapore and Hong Kong. She also spent two years with FutureGov magazine in Singapore, specialising in Asian Government summits.

Strauss replaces Jane Fraser who joined TBWA in October. She remains based in Singapore and reports to Charles Cadell, President of McCann Worldgroup Asia-Pacific.

“We are delighted to have Samantha join our regional team. She is a very talented communications expert and will be a big part of our continued emphasis on ‘Truth Well Told’ and the great work we are doing with our clients across Asia-Pacific”, said Cadell.

Strauss added “McCann has a truly impressive and dynamic regional team with a strong vision for the development of the network. I am excited to have the opportunity to help craft the story around ‘Truth Well Told'”.