China Life Insurance Singapore partners with Addiction Advertising to launch brand campaign

Independent agency Addiction Advertising has been appointed by China Life Insurance Singapore to launch its inaugural brand campaign.

China Life Insurance Singapore is part of China Life Insurance (Group) Company and a wholly-owned subsidiary of China Life Insurance (Overseas) Company Limited. China Life group is the largest financial insurance corporation in China and a Fortune Global 500 company (ranked 94 in 2015) for 13 consecutive years with a brand value of over RMB182 billion.

As the appointed creative agency of China Life Insurance Singapore, Addiction Advertising will be responsible for the provision of brand positioning, strategic counsel and creative expertise for a soon-to-be launched island-wide campaign.

The creative direction of this campaign will communicate the magnitude of China Life – a giant of the life insurance industry by featuring one of the world’s biggest and most iconic sporting giants – Yao Ming, China Life’s Global Ambassador.

“China Life is a giant in its industry. We recognise the ginormous responsibility that we have on hand and are deeply honoured and grateful to be selected as their trusted creative partner,” said Lionel Lim, Managing Director.

“We were impressed with Addiction’s portfolio, consulting and creative expertise and are looking forward to launch our very first brand campaign to raise our brand presence in Singapore. We would also like to extend our thanks to all the agencies who have put in the time and effort to participate in our pitch,” said a spokesperson from China Life Insurance Singapore.