G.A Brand Design Kuala Lumpur wins TAR&H’s Desaru Coast development creative duties

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DesaruCoast_logo-b.jpgLocated on the South-eastern tip of Johor, Desaru Coast is the country’s first integrated luxury destination, spanning over 17km of beachfront facing the South China Sea, making it an ideal holiday retreat for leisure and business travellers. Shortlisted from an extensive pitch, G.A Brand Design has been appointed as the lead creative agency for the destination’s brand and communications campaign, launching mid this year in Malaysia and Singapore in traditional and digital media.

Philip Whittaker, Chief Marketing Officer, Themed Attractions Resorts & Hotels (TAR&H) said, “G.A impressed us with their fresh and integrated thinking for Desaru Coast destination and their dedication in ensuring the brand would be correctly positioned for future growth.”

Jonathan Aeberhard – who founded G.A Brand Design in Kuala Lumpur after a 10 year career with Ogilvy – commented that, “This latest win complements the work that we are already doing with TAR&H on The Datai Langkawi and The Els Club Malaysia. Desaru Coast is a unique, exciting ‘brand-in-the-making’ with huge potential and we look forward to bringing that alive in the coming year.”