Videocon d2h spreads happiness across India in new campaign from Lowe Lintas Mullen
Videocon d2h has rolled out a latest campaign “Khushiyon ki chatri”. The campaign has been created by Lowe Lintas Mullen. Keeping in mind that happiness should be shared and not restricted by geographical boundaries, the new campaign states that Videocon delivers happiness to people of all ages across India with their product range.
The TVC focuses on the medium through which people get their daily dose of entertainment and happiness which is the reflector dish, fondly called ‘Chatri’ in everyday parlance. The film is all about reactions from people on the arrival of the chatri in their lives. Viewers across the country spot descending objects from the sky. They are intrigued with what is happening, and later it is revealed that the descending objects, in the form of a parachute, are none other than Videocon D2h chatris.
The film is all about how happiness elevates the overall mood.
Credits –
Creative team: Narendra Yadav, Vijay Asudani, Sajid
Account Management: Kaushik Ghosh, Pratyush Gaur, Sanmesh Dalvi
Planning: Aditi Patwardhan (Executive Vice President- Planning)
Films: Topaki Productions