Characters of Walt Disney’s Zootopia come to life on Clear Channel Singapore’s OOH network
As part of promotional efforts for their latest animated film, Zootopia, The Walt Disney Studio Singapore showcases the characters on Clear Channel’s Play digital OOH network.
The campaign leverages on the dynamism of Clear Channel’s Play digital screens by featuring the comical characters of Zootopia on the actual backdrop of the ten carefully selected bus or taxi shelters in key regional hubs of Singapore. By doing so, the characters are brought to life when commuters look at these digital screens. It aims to create hype around the animated film, drawing the attention of the masses especially the Millennials, young adults and families with kids.
“This is less augmented reality, even lesser virtual reality. This campaign is more about the content that the brand owns, and the context that OOH is so apt at delivering. Our full motion digital OOH inventory, Play, is in a prime position to become a content platform, in and of itself. Brands can broadcast from, and users can contribute to. Exciting times ahead,” said Kelly Khoo, CEO of Clear Channel Singapore.
Credits – Creative Agency: Factory Communications, CNS Connections. Media Agency: Dentsu