Arjun Sen returns to Contract Advertising as executive VP and general manager in Mumbai

Contract Advertising has appointed Arjun Sen who returns to the agency as Executive Vice President and General Manager for their Mumbai operations.

Sen (pictured left) who is back after a short gap of two years, has worked on some of the leading brands of the agency such as, Cadbury (Celebrations, Crunch, Eclairs, Halls, Bytes), Shoppers Stop, CNBC – Money Control, Crompton Greaves, Edelweiss, Murphy Richards, Bajaj Electricals, Mothercare and Askme amongst others, for six years.

With over 20 years of advertising experience, Sen has played diverse roles across global and local agencies. He has spent almost a decade leading and building agencies such as Ogilvy & Mather, McCann, Quadrant Communications & Capital Advertising. His last assignment was with Famous Innovations, where he headed the business nationally.

Announcing his appointment, Rana Barua, CEO, Contract Advertising said, “Arjun has a genuine passion for building brands. Helping brands engage and connect with their core TG is what stimulates him the most. He is a natural leader and is very proficient with mentoring and inspiring teams to deliver the highest quality of work. He is an ideas man at the core, who absolutely loves the craft of advertising.”

Sen will work closely with Rana Barua and the entire senior management to take the agency to greater glory and success. Kapil Mishra, creative head and Sunil Shetty, Planning Head will be partnering Sen and leading the team in Mumbai.

On his returning to Contract and assuming the new role, Sen said, “I am delighted to be back at Contract and ride the new wave that has the right mix of legacy and contemporary thinking that makes this agency a powerhouse of talent and ideas. I look forward to partnering Rana in his vision for Contract during my tenure here.”