Out There Media, Mindshare, Arcade and XL win silver at 18th FAB Awards for Unilever Indonesia

Out There Media in partnership with Mindshare, Arcade and XL Axiata have won a Silver Award at the 18th International Food and Beverage Excellence Awards (The FAB Awards) in London for Wall’s Unilever.

The “Taste Joy” campaign for Unilever’s Wall’s brand in Indonesia was recognised in the “Mobile Marketing Effectiveness” category rewarding superior targeting in mobile marketing via the intelligent use of data which engaged 25 million consumers and led to a sales increase of 60%.

Kerstin Trikalitis, Chief Executive Officer and Co-Founder Out There Media said, “We are absolutely thrilled to win this prestigious Award for Mobile Marketing Effectiveness. To win such an accolade is a real testament to the quality of the work being produced together with our partners.”  

Eka Sugiarto, Media Director for Unilever Indonesia and SEAA, “We thank the Jury for recognizing our work. Winning in mobile is key for Unilever Indonesia. We take pride in leading the way in mobile innovation.” Himanshu Shekhar, Mindshare CEO for Indonesia & SEA added “We are thrilled to be recognized for mobile excellence. This is a great testament to how great collaboration with partners & clients can lead to the best work.”

Retno Wulan, Head of Mobile Advertising at XL Axiata, “We are very honored to have been recognized with this Award that also constitutes the first ever FAB Award for an Indonesian campaign. This is aligned with our transformation strategy which is to be a digitally focused company to leverage the development of Indonesia’s digital economy.”

The FAB Awards is an International Awards program focused on work done for Food and Beverage brands. It recognizes the critical contribution that outstanding creative and effective work makes towards building brands. It identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to their Clients and their Agencies.

“The Unilever “Wall’s Taste Joy” project was awarded with a FAB Silver Award by our judges from 3,700 entries and 60 countries. This is a great achievement and well deserved for an extremely effective project,” said FAB Awards President, Neeraj Nayar.