Boo Wei Yi joins iris Singapore as senior creative

iris Singapore has added Senior Creative Boo Wei Yi to its creative team, further bolstering the department’s firepower. He will report directly to Creative Director, Ed Cheong.

Wei Yi (pictured left) has more than 6 years’ experience as an Art Director, working across leading agencies such as Ogilvy & Mather, Grey group, BBDO, Arcade and Bartle Bogle Hegarty. During which, he produced outstanding campaigns for brands such as Aviva, Singtel, Guinness, NTUC Income and Chupa Chups, and picked up awards at Cannes, AdFest, GONG Creative Circle and Effie along the way.

In his new role at iris, Wei Yi will be tasked to push the creative vision and output for the agency’s key clients, with a focus on Philips. His appointment follows the agency broadening its remit with the brand across the Asia Pacific region.

Cheong said, “Talent and a great last name aside, Wei Yi puts his heart into solving problems – well. Be it a heart wrenching film for insurance or quirky social posts for lollipops, he fights the good fight for his clients. We’re excited to have him join the bunch of restless misfits here at iris.”

Wei Yi said, “I’m thrilled to join the good folks here at iris, who shares my belief that art direction and advertising comes secondary to simply solving problems. I look forward to pushing creative boundaries and producing effective work for our clients.”