76 shortlists in Outdoor Lions for Asia: J Walter Thompson Singapore, Y&R Shanghai + Saatchi & Saatchi Singapore lead Asia’s performance
Singapore, Thailand and China are Asia’s best performers at the shortlist stage of the Cannes Outdoor Lions categor. Traditionally a strong category for Asia, this year is no exception with Asia-based agencies having 76 entries to make the cut. In total 495 entries were shortlisted in the category.
Singapore was the best performing country lead by J Walter Thompson with 13 shortlists. Saatchi & Saatchi Singapore has 8 shortlists followed by DDB Singapore and MullenLowe Singapore with 3 and 2 respectively.
Thai agencies scored 19 shortlists, lead by Ogilvy & Mather with 6. TBWA Bangkok, Illusion Bangkok and Monday Bangkok all had 3 shortlists.
China’s total of 13 was dominated by Y&R Shanghai’s 11 shortlists, with J Walter Thompson Beijing having the other .
The Philippines have 6 entries through to the metal round of judging – all of them from TBWA Santiago Mangada Puno Manila.
India has 5 shortlists with DDB Mudra and Ogilvy & Mather getting 2 each.
J Walter Thompson’s 13 finalist were all for their “Alcohol Art” campaign for the Automobile Association of Singapore. Y&R Shanghai’s 11 shortlists are for their The Samaritans campaign.
TOP PERFORMING AGENCIES AT SHORTLIST STAGE
1. J Walter Thompson Singapore with 13 shortlists.
2. Y&R Shanghai with 11 shortlists.
3. Saatchi & Saatchi Singapore with 8 shortlists.
4. TBWA Santiago Mangada Puno Philippines with 6 shortlists.
4. Ogilvy & Mather Thailand with 6 shortlists.
6. Dentsu Tokyo with 4 shortlists.
7. DDB Singapore with 3 shortlists.
7. Monday Bangkok with 3 shortlists.
7. TBWA Thailand with 3 shortlists.
7. Illusion Bangkok with 3 shortlists.
TOP PERFORMING COUNTRIES AT SHORTLIST STAGE
1. Singapore with 23 shortlists.
2. Thailand with 19 shortlists.
3. China with 13 shortlists.
4. The Philippines with 6 shortlists.
5. India with 5 shortlists.
5. Japan with 5 shortlists.
7. Hong Kong with 1 shortlist.
VIEW THE OUTDOOR SHORTLIST: Outdoor Lions Shortlist.xlsx
1 Comment
Now that’s what I call a credible performance….sweeping the outdoor category with some very real work.
I really must start driving by these outdoor sites so I can see them for myself.