Nurun Thailand and Garnier Men’s new film goes to war on bacteria with Acno Fight Wasabi foam
Is there a way for a brand to make their male target enjoy a skincare commercial? Garnier Men Thailand and Nurun Thailand have found a way to do just that with a typically whacky Thai film.
Despite the fact that Thai male consumers rarely put in an effort to find skin care information or study their skin problems, they still desire to have good skin. Taking this into consideration, this online film was created with Edutainment, using Thai gags, Thai puns, and Manga. Nurun believes as a result of this commercial, more Thai males understand the fact that bacteria causes acne, and feel more engaged with the brand.
Credits –
Managing Director: Saowanee Rattanasomboonsuk
Creative Director: Napapatch Kantasil
Senior Art Director: Rawin Chirakranont
Art Director: Yuwarat Surattanasathitkul
Senior Copywriter: Piyakan Sirichankachorn
Account Director: Mati Kosiyanon
Account Manager: Benjamas Jeansakulthum
Agency Producers: Daotip Sudhisanronakorn, Thanwadee Namsang
Community Manager: Samatcha Tantikamas
Digital Page Admin: Settasilp Poonbumphen
Production House: MeOur Production Company Limited
Director: Kasemparn Jujindalert
Client:
Chayaporn Lattisophonkul: Marketing Director
Wasin Rungfarsangaroon: Assistant Product Manager
Wonchalom Romsaisiri: Management Trainee