TBWA\Hakuhodo Japan wins Grand Clio award in Direct category for Nissan at Clio Sports
TBWA\Hakuhodo Japan has picked up a major award overnight with the Grand Clio in the Direct category at the Clio Sports awards. The award was for Nissan’s ‘X-Treme Golf Cup’ which featured 18 holes around the most gruelling golf course ever played, over 1,934 kilometres on a 6,013 yard course.
‘X-Treme Golf Cup’ has now evolved into a whole new extreme sport, complete with official rules and specially customized courses. Targeting outdoor sports enthusiasts, and their addiction to adventure, TBWA\Hakuhodo partnered with Nissan to produce this uniquely branded sporting event, which not only perfectly showcased the outstanding driving performance and fuel efficiency of the Nissan X-TRAIL HYBRID, but also created a whole new ‘Xtreme’ sporting category.
TBWA\Hakuhodo also won Silver in the Direct Category for Quiksilver Japan’s ‘True Wetsuits’. Co-produced by the agency with Quiksilver, the True Wetsuits are authentic, high quality wetsuits which can also be worn as suits on business occasions, enabling busy ‘salary-men’ to fit surf time back into their busy lives. With the revolutionary product, sports-minded workaholics can head straight from the beach to the boardroom.
Takahiro Hosoda, the Creative Director for both winning works said: “We’re X-Tremely honored to receive this recognition from the Clio Sports. We’re especially excited as our campaigns have created a whole new extreme sporting adventure for our extreme sporting community, and broken down barriers that often prevent super busy surfers, from doing what they love best. In the end, we’re all athletes who enjoy a super tough sport called advertising.”
INNORED Seoul also won 2 Silvers with The North Face Korea “Explore Every Minute”.
Other 2016 Grand CLIO Sports winners are:
· Partnerships, Sponsorships & Endorsements: Publicis Italy, The Dilemma for Heineken
· Events/Experiential: AKQA (USA), The Last Shot for Jordan Brand
· Design: R/GA (USA), Kyrie II Unexpected Moves for Nike
· Out of Home: Africa (Brazil), Invisible Players for ESPNW
· Social Media: VML (USA), The Super Bowl Dunk for Gatorade
· Social Good: One Tree Forest Films (USA), #MoreThanMean for Just Not Sports
The annual event serves to celebrate the brands, marketers, leagues, clubs and agencies producing the world’s most innovative and engaging sports creative. Reflecting CLIO Sports’ global influence, international submissions grew 47 percent this year. CLIO Sports works with an expert jury to decide its winning entries. Leading industry names who participated this year included; Jamie Weston, SVP of Marketing/Creative/Branding, NFL; Rudolf Vidal, Managing Director, FC Bayern Munich LLC; Steve Sommers, Vice President, Global Brand Marketing, Under Armour; Jaymee Messler, President, Players’ Tribune; and Sonia Bijelic, Head of Marketing, Cricket Australia.
“This was a great year for storytelling and creativity,” said Nicole Purcell, president, CLIO. “Our Grand winners showcase the power of advertising, from important conversation starters to immersive experiences that are connecting fans with the brands they love in new and innovative ways. Perhaps no one does this better than our Lifetime honoree this year, John Miller of NBC Olympics. We were thrilled to have so many influential creatives and marketers celebrate with us this year.”
The full list of previously announced Gold, Silver, Bronze and Shortlist winners can be found at cliosports.com.