DigitasLBi appoints Mark Teal as business development director for Singapore

DigitasLBi has strengthened its senior management team with the hire of Mark Teal as Business Development Director for Singapore.

Teal (pictured) brings 14 years experience across a variety of industry sectors and agencies including Leo Burnett, Bates, Batey, and most recently Ogilvy & Mather where he played a key part in winning the Singtel Agency of Record business in 2013.

Teal commented, “I am thrilled to join DigitasLBi at a time of expansion. My focus will be to leverage the unique service model that DigitasLBi offers and demonstrated a differentiated service proposition in a cluttered agency landscape. Doing this, and working with great brands and clients I look forward to producing work that is inspired by data coupled with creativity, technology and media from the moment we get the brief in the door. Putting all of this together offers a great opportunity to make brands count and deliver our clients great business results.

Teal will report into Annette Male, APAC CEO

Teal’s focus at DigitasLBi will be to grow client business through the introduction of the agency’s blended capabilities across data, creativity and digital media.

Male said, “We are delighted to have Mark onboard and in charge of driving the business growth agenda. Mark’s strong track record and past success will be a great addition to our team and clients in the year to come.”