Guardian Pharmacy highlights a father’s love for his daughter for CNY, via BBDO Malaysia
BBDO Malaysia has launched a new Chinese New Year campaign for Guardian Pharmacy, which showcases a father’s love for his daughter through the giving of gifts.
Insight shows that Asian parents are not the best at expressing themselves emotionally, especially when it comes to verbal expressions of love. Instead, they show their affection for their family in more subtle ways, but all the while their children know that they wish the best for them.
The ad shows a father giving his daughter a gift from Guardian at every important stage of her life. The final gift, the ‘Dreams and Aspirations’ charm, highlights Guardian’s partnership with Swarovski while also showing the generosity and love the father has for his daughter.
The video was streamed on Facebook and YouTube, with a 30-second promo spot aired on national television.
CREDITS
Client: Guardian Pharmacy Malaysia
Agency: BBDO Malaysia
Concept/copy: Krystle Morais, Deborah Woong, Sabrina
Art Direction and Design: Dafi Alfadila, Heshvin Vasudevan
Clients Servicing: Vanessa Gan, Wong Siew Hong, Moses
Production: Vinod, Kent Chan, Wong Wei Soon
Production Company: Reservoir Production
Film Producer: Nyok, Sabrina, Chun Son
Director: Ismail Kamarul