Leo Burnett India wins Silver for HP Lubricants’ “Roads that Honk” in Cannes Lions Innovation

One Grand Prix, 2 Golds, 4 Silver and 5 Bronze statues were awarded in the Cannes Festival of Creativity’s Innovation category with Leo Burnett India being the only recipient from Asia.

Leo Burnett won a Silver Lion for HP Lubricants “Roads that Honk” an anti-collision warning device for safer driving on highways.

The Grand Prix went to ‘The Humanium Metal Initiative’ by Åkestam Holst, Stockholm / Great Works, Stockholm for IM Swedish Development Partner. Jury President Susan Lyne, President and Managing Partner at BBG Ventures, praised the work for demonstrating innovation at every stage from concept to the business model, to support communities affected by gun violence.

VIEW THE FULL WINNERS LIST: Innovation Winners.xlsx