Untitled Project Singapore’s Johnnie Walker Label Studio activation set for global roll out

Following the global roll-out of the award-winning VR experience that Untitled Project created for The Singleton, a second experience developed by the Singapore-based creative tech studio is being rolled out globally by Diageo.

Untitled Project has created a mobile app for Android and iOS that enables consumers to personalize bottles of Johnnie Walker with their own custom labels. Key to the execution is that photos can be printed and labels pasted onto bottles, on the spot.

Known as the ‘Johnnie Walker Label Studio’, the team created 3D renders of the physical space which features product displays, a sales counter and a photo wall with props. Toolkits and guides were created for local markets to activate the Johnnie Walker Label Studio seamlessly.

Since its launch late last year, Johnnie Walker Label Studio has become a key sales driver for the brand. The Delhi duty free channel reported significant sales uplift during Label Studio activation, as did DFS Singapore and Hong Kong. In the wedding banquet channel in Malaysia, Label Studio was used to drive incremental sales in excess of 100 bottles per night.

Jessica Ng, Global Marketing Manager for Diageo’s Reserve Portfolio said, “This was a challenging brief because of the level of technical specifications that were required, but Untitled Project were able to deliver it with ease. We are delighted to continue building our relationship with the team at Untitled Project to create technology-enabled experiences that add value to consumers and deliver sales growth.”

With the global roll-out continuing throughout 2017, Untitled Project is now supporting activations across Asia Pacific, Europe and the Americas, and working on regular updates of the app with added personalization templates and backgrounds.