The Thinking Machine Asia wins creative duties for Travel Assistance Brand Assist Card

Travel Assistance Brand Assist Card has appointed The Thinking Machine Asia to handle its creative business. The agency will work towards making Assist Card one of the most preferred travel assistance brands in Indonesia.

Sandeep Bangara, President Director, Assist Card said, “We are happy to partner with TTM in our journey to grow Assist Card as a brand. It was quite stimulating to see how TTM understood the category and created creative solutions that we can own for a longer period of time. The agency will also be responsible for our digital content marketing and help build social media presence for Assist Card to aggressively drive sales while creating unforgettable experiences for both in-bound and out-bound travellers from Indonesia. We’re happy to partner with The Thinking Machine Asia and look forward to a rewarding association”.

Lita Natanagara, General Manager, The Thinking Machine Asia added, “We Indonesians are travellers. We love to pack our bags on every possible occasion and see the world. So it was a very close to the heart opportunity for us to highlight the importance of travel assistance and grow the category.”

Vivek Nair, Creative Director, The Thinking Machine Asia commented, “Travelling is one the happiest moments in ones life, making sure it stays that way is what Assist Card promises. It was thrilling to explore this space and create conversations around it. We eagerly look forward to roll out the work and create a distinctive space for Assist Card in the minds of Indonesian travellers.”