Thomas Hebditch joins OMD Hong Kong in the role of senior digital business director

OMD Hong Kong make strides in advancing its digital capabilities with the appointment of Thomas Hebditch as Senior Digital Business Director. In this new role, Hebditch will lead the agency’s digital growth strategy, ensuring the constant evolution of its digital product and strengthening its ability to provide clients with seamless and innovative digital solutions.

Hebditch (pictured left) joins the Hong Kong office from sister agency Manning Gottlieb OMD in the UK, where he was Account Director of Digital Activation. In his previous capacity, Hebditch worked across several high profile global and UK brands, including Estee Lauder, British Airways, L’Oréal, O2 and The Economist. He has been instrumental in creating and delivering best-in-class cross-device campaigns, having earned multiple awards including a Connected Consumer Award for his integrated work on the John Lewis Christmas campaigns and the Grand Prix for Specsavers at the The Drum Digital Trading Awards in May 2017.

“The digital landscape in Hong Kong has changed and become more dynamic with increased investment and adoption in the areas of advanced audience targeting, data analytics and digital content optimisation technologies,” said Deric Wong, OMD Hong Kong’s CEO. “With his background and experience in digital operations, planning and buying, Thomas will lead us to maximize available opportunities, create new models and deliver competitive advantage for our clients and OMD.”

“I am thrilled to be joining OMD Hong Kong, one of the most prolific markets in our network,” added Hebditch. “The agency is well-known for leveraging the best of innovation, creativity, and results in its work. There is no shortage of passion, creativity and talent flowing through the office and I look forward to immersing myself in the agency’s culture and working with the teams on new and exciting digital opportunities for our clients in Hong Kong.”