Happy mcgarrybowen India and Cure.fit introduce a simple recipe to eating fit every day

Eat.fit, the healthy food vertical of Cure.fit, has rolled out its first ever campaign in partnership with their creative agency- Happy mcgarrybowen. The campaign is digital-led, but will also make its appearance in cinema screens, print and OOH.

Spearheaded by the belief #EatfitEveryday, the campaign promises healthy and tasty home-like food that can be consumed every day without upsetting your system.

The film takes you through the everyday struggles of food-ordering from regular places – there’s food that puts you to sleep, the greasy type, the sad canteen food, the dabba wala, the type that’s either healthy or tasty but never both. Humorously capturing the hassle of food ordering itself, the film goes on to show how simple life is after you subscribe to a pack of your liking from eat.fit.

VIEW THE FILM

Kartik Iyer, CEO and Co-founder, Happy mcgarrybowen said, “We have been part of the entire journey of creating the cure.fit brand and one of our biggest efforts has been to create a unique identity and langue for the brand and the experience. With the eat.fit campaign, we have only taken that further in the cure.fit world. The brand speak is simple, contemporary and artistic. Strategically the eat.fit offering is more than just convenient food at your door step. In today’s urban world, many people feel the need to order-out nearly every meal. The need for it is more today than ever. Hence, eat.fit every day.”

Ankit Nagori, Co-founder, cure.fit, added, “Our idea was to communicate the ease with which today’s jet setting, young urban professionals can keep up with their busy schedule without compromising on healthy eating. We are pleased with the new-age look of the campaign developed by Happy mcgarrybowen.”

With cure.fit branching out into cult.fit, mind.fit and eat.fit, it aims at extending complete support for anyone who wants to lead a healthy life – from body to mind to soul.

Eat.fit offers calorie counted balanced meals from a menu that comprises of an array of Indian and Global dishes that are made with fresh ingredients, and are high in protein and low in fat. Eat.fit also has offerings aimed at specific health goals like weight loss, lean muscle gain etc. The recipes created by an expert panel of nutritionists and chefs, are rooted in local and global cultures and is prepared with the freshest of ingredients, with high emphasis on locally sourced, seasonal and premium products.

Credits –

Director: Rajaram Rajendran